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About Ben Hart


Ben Hart's letters, ads and websites have generated more than $600,000,000 in sales, donations and membership fees during his 23 years in the business.  Ben's books on marketing include:


The Internet Money Explosion

How To Write Blockbuster Sales Letters

Automatic Marketing

Fund Your Cause With Direct Mail


Ben graduated in 1982 cum laude from Dartmouth College, where he majored in English literature.  Hart wrote his first book, Poisoned Ivy, during his senior year, which was a bestseller when it was published by Stein and Day in 1984. Poisoned Ivy was the first book to identify the "political correctness" problem that infects academia.


Poisoned Ivy received excellent reviews, and was featured on the front page of The Washington Post "Style" section.  Ben went on to write a second book, Faith & Freedom: The Christian Roots of American Liberty, that was published in 1988. This is a history book that makes the case that America's political traditions and institutions have their origins in Judaism and Christianity. The book definitively refutes the notion advanced by the American Civil Liberties Union that religious faith threatens civil liberty. The book shows that the Judeo-Christian tradition not only supports civil liberty, but is the source of our civil liberties.


Hart has written speeches for many famous political figures. He worked on President Ronald Reagan's 1984 re-election campaign and George H.W. Bush's 1988 campaign for the Presidency.


Hart has written scores of articles for The Wall Street Journal, National Review, Policy Review and many other publications. Hart's pioneering direct marketing work has been featured in Direct Marketing Magazine, DM News, Who's Mailing What and numerous highly regarded textbooks on direct mail marketing


Ben Hart Ski Racing - 1976

Here I am in 1976 competing in the Eastern United States Slalom Championships.

Helmets not required in those days.  Insane, I know.  But Old School -- kinda like playing goalie in hockey without a face mask. Yup, they used to do that too.


And Here I Am Today, Break Dancing . . .