How to Mail 10,000 or 100,000 Postcards a Week for Free

By Ben Hart

You’re going to love this amazing little trick.
 
What I’ll describe to you here is a super-simple strategy that will allow you to mail 10,000 or 100,000 postcards or letters per week for free -- without you even having to pay for postage.
 
I hope you remember the short article I sent you a week or so ago -- the one titled “What to Say on Simple Postcard That Will Bring You an Avalanche of Customers.”
 
In case you missed that one, here it is:   

[You'll see it when you test-drive the Inner Circle program]
 
You’ll certainly want to read that one before you put this simple strategy into effect.
 
But basically the idea is this.
 
The most expensive part of your postal mailings is postage. Your next most expensive element will be your list. The postcard might cost you a penny apiece to print -- depending on your quantity. So that’s almost nothing.
 
What all this boils down to is that it’s pretty tough to get a mailing out these days for less than 50 cents each, maybe 60 cents apiece. So that makes direct mail pretty pricey.
 
So here’s what you do to avoid paying postage, list rental and perhaps even printing.
 
Let’s say you have a business where your customers are mostly local. Maybe you own a store, a car dealership, or maybe you are realtor, a lawyer, a financial planner, a CPA or your own a restaurant.
 
What you do is this.
 
First, you find out how many people live in your trading area. Really, what you want are the number of residences.  The post office will show you how to do a “Dear Resident” mailing. The post office will deliver your “Dear Resident” postcard super cheap if you are trying to hit every household in a certain zip code or set of zip codes.
 
If you’d like to personalize the carrier envelope, just look under the Yellow Pages under the category labeled “Mailing Lists,” and you’ll find a list of local companies that can help you. Or if you want one of the big mailing list companies, I use Melissa Data (www.MelissaData.com). They are a great company and will help you reach whatever target market you are looking for.
 
So then let’s say you find out that there are 55,345 residences in the trading area you want to reach.
 
What you then do is approach other businesses that would also be interested in reaching these same people with a postcard advertisement. Ask these businesses if they would like to spend, say, 5 cents instead of 40 cents or 50 cents to reach a potential customer in their target market. Only approach businesses that are not competing with yours. You letter to these businesses would say something like this:

Dear Mr. Jeweler:
 
I’m sure you know how costly it is to mail a marketing letter to your target market. Even a simple postcard mailing will cost you 35 cents or more for each post card you send out. And if you mail a letter in an envelope, you’ll spend at least 50 cents per letter, even if you mail it at the bulk rate.
 
What I’m proposing is that we conduct a “co-op” mailing. I’m looking to find 12 businesses (none of which are in competition with each other) to share the cost of the mailing. All of our post cards would go into the same envelope.
 
This mailing will be hitting 55,345 homes in the Great Falls, Virginia area. But instead of paying a minimum of $20,000 to mail into all these homes with just your mailing, you can put your postcard ad in my mailing for just about $2,250 per home (estimate based on current out-of-pocket costs to me). So you’ll be hitting a home in the Great Falls area for less than a nickel. All you then need to do is give me your postcard, or what you would like it to say, and I’ll print it for you.  I have found this to be the most cost-effective way for me to reach my target market, which is . . .

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