What The Marketing Pros Say About Ben Hart

“Absolutely the best in the business”

"Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering organizations into powerhouses. Ben’s books are packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike. And Hart’s books are enormously fun to read. His writing is clear and direct. And he uses humor in a wonderful way to illustrate many of his key points . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read them many times."

Steve Loflin, Executive Director
National Society of Collegiate Scholars (400,000 members)

“One of the creative giants”

"Ben Hart is one of the creative giants in direct mail today. I am the co-owner of a direct mail marketing company that specializes in producing high-end, highly personalized direct mail packages . . . Ben shows through this book [Fund Your Cause With Direct Mail] how both commercial companies and non-profit organizations that invest the money to create highly personalized direct mail, to the right segments of their file, can reap enormous rewards. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben’s packages have consistently beaten their controls."

Glen Thomas, Co-Owner, RST Marketing
 

“Read Ben's books immediately”

"Anyone who has anything to do with the direct mail business – novice or long time professional – should read Ben’s books immediately, and then again every year."

Richard Riggs, President, Barton-Cotton
(Mails 500,000,000 direct mail fundraising and marketing letters each year)

“Revolutionized my marketing”

"I’ve been in the trade show development business for more than a decade. I thought I was doing quite well until Ben showed me the light. During the last three years, Ben Hart’s books and direct mail marketing programs have allowed me to completely transform and revolutionize my marketing. Ben’s programs showed me, step-by-step, how to precisely target my most likely audience and how to create highly-personalized, high-impact direct mail packages that will hook my audience. The result: exponential and explosive growth for my trade shows. I’m still kicking myself for not finding out about Ben sooner. Not only is Ben a marketing genius, as well as a brilliant writer and speaker, he’s also a delight to be around."

Denise Medved
Trade Show Marketing Entrepreneur
President, The Metropolitan Cooking and Entertaining Show
 

“One of the true masters”

"The dirty little secret of direct mail is that you can count the true masters of the game on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to ‘steal smart’ from. When you read Ben’s books, you are learning a lifetime of success secrets from the very best in the business."

Richard Rossi, Co-Founder, Envision EMI, Inc.
Creator and marketer of educational programs that enroll 50,000 students each year with annual revenue of more than $70,000,000 generated by direct mail
 

“The best in the business”

"Why does Ben Hart consistently outperform his competition in the direct mail world? Some will say that it's because he's a great writer, and he is. Others have concluded that he's a great strategist. I agree he is that. And everyone knows that he understands fundraising. I could add that he's incredibly disciplined and smart, smart, smart, so he's always at the top of his game. But you put these together into one person, and you have the best in the business."

J. Stanley Oakes
President, The King's College

What Ben's Inner Circle Members
and Marketing Students Say

"I could not take notes fast enough”

"I could not believe how fast this seminar went by. I could not take notes fast enough. Ben Hart is a lot of fun to listen to. He illustrated his points with vivid, often humorous examples. There was never a dull moment. I feel like I’ve received the essence of his 20 years of experience as a direct mail copywriter and strategist in two short days. I’m just glad he gave me a recording of it so I can listen to it again and again. I am already seeing the results of my direct mail campaigns improve dramatically."

Charles Henry, Vice President, KMG Direct

 “Worth hundreds of thousands of dollars to me”

"When I decided to attend Ben Hart’s seminar on direct mail marketing, I did so because I figured if I got just one idea from Ben, it could well be worth hundreds of thousands of dollars to me. Well, I didn’t get just one idea. I got at least 30 — which I’m putting into effect right now."
Jeanne Kronstein, Direct Marketing Copywriter
 

“I felt like a thief”

"I felt like a thief when I was listening to Ben talk about direct marketing. The information he gave me is worth hundreds of thousands of dollars this year to me and my business. I’m a huge believer in his direct marketing methods because I’ve seen first hand how well they work."

Patrick Dougherty, Northstar Marketing

 “I find myself reviewing the material over and over again”

"Ben has given me the roadmap and formula that just about guarantees the success of any direct mail marketing package or campaign. Once you know where to go, getting there is actually pretty easy. Profitable direct marketing is not that difficult once you know the main reasons people buy, how to construct a compelling offer, how to prove to your readers that what you are claiming is true, and how to make sure you are mailing to the right people. Ben has shown me all of this. I find myself reviewing the materials over and over again to make sure I don’t forget the principles I’ve learned. I can’t wait for the next seminar."

Kristin Lockhart, Financial Planning Consultant

 “The best seminar on direct marketing I’ve ever attended”

"This is by far the best seminar on direct marketing that I’ve ever attended. And I’ve been to dozens. I wish I had the benefit of Ben Hart’s seminars and books 15 years ago, when I first started in the direct marketing business. I’m completely changing my approach."

Dan Ellison
Realtor, “Million Dollar Roundtable”

 
“Uncovered marketing mistakes that were costing me hundreds of thousands of dollars”

"One of the great values to me of this seminar is that it confirmed to me that a lot of what I was doing was exactly right. So I’m continuing to do more of the same, just with more confidence and vigor. I also learned what I was doing wrong. With Ben’s help, I uncovered some direct marketing mistakes that were costing me hundreds of thousands of dollars — money that I did not know I was losing simply because I was not aware of it. I have read all his books. Any chance I get, I make it a point to attend Ben’s direct marketing seminars."

Tim Jacobs
Publisher and Marketer of Financial Newsletters

 
“Practical . . . Just explains what works, and what doesn’t work”

"What I loved about the seminar was Ben’s practical approach. It wasn’t too full of theory. Ben just explains what works and what doesn’t work, with just enough explanation as to why."

Katherine Nessman
Compass Advertising

 “My sales doubled in 90 days”

"No matter what business you are in, you will profit enormously from attending Ben Hart’s seminar on direct marketing. My sales have doubled in just 90 days since I started applying the direct mail marketing principles that Ben laid out clearly in his seminar. I’m expecting to earn more than $300,000 in commissions during the next 12 months, entirely because I have now put Ben’s direct mail plan and principles into effect."

Glenn Jackson, Realtor

 
“The principles and concepts Ben teaches apply to any marketing challenge”

"I have become a direct marketing fanatic as a result of attending Ben Hart’s Target Marketing Boot Camp. The principles and concepts he teaches apply to just about any marketing challenge you might be facing, whether you are in charge of the marketing for a large Fortune 500 company, whether you own your own small or medium sized business, or whether you are just trying to market yourself more effectively."

Alan McMaster, Financial Planning Consultant

“So clear and logical”

"Of the many books I’ve read on direct mail copywriting, Ben Hart’s book, How To Write Blockbuster Sales Letters, is the absolute best. His writing is so clear and logical. If you study the concepts that Ben teaches in this book, you will be on your way to becoming a successful direct mail copywriter."

John Gilger, Direct Mail and Internet Marketing Copywriter

 
“You are a fool if you pass up the chance to listen to Ben on how to create winning direct mail campaigns”

"One of the great benefits of Ben Hart’s seminar was the analysis he gave me of a direct mail package I had been using pretty successfully for many years. He spent about 15 minutes on the package — changed the headline, made some adjustments on the reply form, wrote a new first sentence, changed the outer envelope. And, presto, the package immediately performed 100% better. Most importantly, he explained why he made the changes so that I would not keep making the same mistakes. If you have any desire to improve your marketing and make your business more profitable, you are a fool if you pass up the chance to listen to Ben on how to create winning direct mail packages and campaigns."

Ken Redpath, Mortgage Broker

“Practical information you  can use Monday morning”

"What’s great is the way Ben takes a complex subject that can take many years to study and boils it down to practical information you can use Monday morning to immediately improve your marketing. He also makes this subject a whole lot of fun."

Kevin Case, Internet Entrepreneur

 
“A very engaging and entertaining speaker. The time went by so fast.”

"Ben makes his points crisply and clearly, and is often very funny. He is an engaging and entertaining speaker. The time went by so fast. I never have to wonder what point he’s making because his illustrations are so vivid and attention-getting. Most importantly, I’ve already seen significant improvement in the results of my mailings since I’ve started putting Ben’s principles into effect."

Jill Madden, Direct Mail Solutions

 
“I received a number of million-dollar ideas from Ben”

"Ben’s prediction that I would receive several million-dollar idea at his seminar was on the mark. I received a number of million-dollar ideas from Ben. I’m just glad he gave me a CD recording of his seminar. I have listened to the CDs now repeatedly, and I get more ideas on how to improve my marketing each time I hear it."

Jim Miller, President, Omega Marketing